How often should your LinkedIn profile be updated?

With 800 million users worldwide, LinkedIn has become one of the most popular professional networks. It allows you to exchange, communicate in private messages or make public posts, help each other and receive various opportunities in the field of work. If you want to know more about this network, this guide will provide you with all the information you need.

Why use LinkedIn?

LinkedIn is a platform designed to manage professional relationships. It allows you to post jobs, applications, and various business and marketing information. In addition, LinkedIn offers small and new businesses the opportunity to reach a number of customers and become more visible and professional in their field. It is also important to know that the LinkedIn profile is referenced on Google. Thus, in addition to being visible on the platform, the profile created will also be seen in other social networks.

Why should you regularly update my LinkedIn profile?

As we all know, our goal is to reach subscribers as well as to have maximum visibility. It is, therefore, necessary to update your LinkedIn profile so that no information is missing and your CV remains up-to-date. By doing so, your profile will remain visibly active and will encourage users to be interested in what you offer or in your application. Updating your LinkedIn profile will work in your favour.

How often should you update my LinkedIn profile?

First of all, you need to identify the right time to post on LinkedIn. Most LinkedIn users are likely to be online during their lunch break, as this is the time when they enjoy seeing the activities and publications posted on the network. Tuesdays and Thursdays, either before or after office hours, would also be a good time to post something according to LinkedIn. To ensure that your content is really visible to your audience, you need to know who you are writing for and who your target audience is? Secondly, post regularly on LinkedIn. Two to three posts a week is enough to keep what you post visible, as the content you post will be seen two days from the time you post it. Finally, make sure the content you post is relevant and only focuses on what you are looking for.

Product marketing

Also called product policy, product marketing is the research meant to identify the consumers’ needs. It is a process of researching, selling and promoting a product to a customer.

Marketing mix

The marketing mix, also known as the marketing plan, brings together all the marketing decisions and actions taken to achieve a company’s objectives. Essentially, it is the marketing strategy of an offer.

Digital marketing

Digital marketing uses digital channels to promote and sell a product or brand to customers. This practice refers to all digitized marketing strategies that boost a company’s turnover.