How to draft a reliable description of your products

Before the emergence of online shops, consumers were compelled to physically visit stores and ask a customer advisor before making a purchase. Today, this is no longer the case, as most distance selling websites now offer accurate descriptions of everything related to their products. For sellers, the challenge is to provide a reliable and effective description to entice visitors to their sites to buy directly from them. The following text will provide you with the necessary steps to achieve this. e

The product description must be a selling point!

Since the purpose of a product description is to maximise its chances of being sold, the role of such a text should be to provide relevant and necessary information that will drive customers to buy it. It should inform visitors and potential buyers about the features of the products you sell in the same way as a salesperson would in a physical shop. It should also be catchy and punchy, as reading it must make customers want to buy the product. Don't be afraid to use technical words but keep them simple so that your clients can understand them. In this context, the Goaland platform goes into great detail on the subject.

Echoing a good image of your brand and the target group

A product description should give an overview of your brand's areas of activity. It should make your visitors and potential buyers want to trust you and buy your goods. It should also address your target group directly without excluding those who are not part of it. The description should also act as the link between your company's brand image and your customers' needs. To achieve this, you need to ask yourself a few questions such as these: who are the target customers? Why do they need this product? etc.

Helping to improve the ranking of your site in search engines

To be in with a chance of making more sales, it is imperative that customers and buyers easily access your website. You should also be aware that the more transactions that take place on your site, the more reliable search engines like Google will consider it to be trustworthy. As a result, after a search by consumers, your platform will be in a better position and thus have better visibility. To achieve this, consider making a quality description with well-chosen keywords.

Product marketing

Also called product policy, product marketing is the research meant to identify the consumers’ needs. It is a process of researching, selling and promoting a product to a customer.

Marketing mix

The marketing mix, also known as the marketing plan, brings together all the marketing decisions and actions taken to achieve a company’s objectives. Essentially, it is the marketing strategy of an offer.

Digital marketing

Digital marketing uses digital channels to promote and sell a product or brand to customers. This practice refers to all digitized marketing strategies that boost a company’s turnover.