Additional data is normally displayed through rich content or rich snippets. They come from HTML-based structures when a page is opened. Recipes, events, and reviews are also part of these snippets.
Rich Snippet is a must when it comes to search engines!
Rich Snippets have become inevitable features in search engine results pages. They allow major search engines like Google to give their users the information they are looking for in the most efficient way possible and to prevent them from scrolling endlessly through the search results published by Google. In recent years, code snippets and other types of rich results have become increasingly prominent on search engine results pages, changing the way SEO experts and marketers define rankings.
Rich Snippet: a big visibility asset!
Rich Snippets are search results that list additional data, which include reviews, specific answers, images, local results, etc. As a result, they usually stand out in the SERPs and can be extracted from the schema mark-up of a page or from its actual content. The main purpose of rich snippets is to allow you to display the content of your web page in a more visible and visual way in the search results. Depending on your search query, the first organic listing you see may require a lot of scrolling, depending on the device you are using, the number of pay per click (PPC) listings, and the rich snippet results. With Google's changing search landscape, there is a huge opportunity for businesses to focus on rich results and improve organic visibility and click-through rates through technical SEO. Used correctly, they are a great tool to have in your arsenal.
Rich Snippets and SEO
Nowadays, rich snippets are increasingly present on search engine results pages. This results in a lower click-through rate for ordinary organic search listings because fewer people click on real websites when they deem information in a rich snippet is sufficient. Quality SEO is all about getting attention in the SERPs. Rich snippets give website owners an extra layer of information to provide to searchers, making the search more relevant to a particular query. They can also help website owners and marketers achieve greater organic visibility in Google's search results and compensate for lost web traffic or lower click-through rates.