How to evaluate a campaign with KPI?
Digital metrics such as web campaigns can be measured in all aspects, and there are numerous indicators to do so; quantitative indicators such as PV, qualitative indicators such as Conversion Rate, and value indicators such as Cost Per Click. However, no matter how easy it is to measure, if it cannot be converted into financial indicators such as sales and profits, it cannot be called a KPI. With the approval of the authoriser, you should define KPIs according to your budget and objectives to boost your marketing intent.